If you're a serious business owner, you must know that a good reputation is always important for your brand. Your online reputations can either make or break your business.
"It takes twenty years to build a reputation and five minutes to ruin it" - Warren Buffett
Developing your online reputation is time-consuming and many times, frustrating too! But, it's very important. You must remember that building online reputation takes time and is not something that can happen overnight. Wondering from where you should start? You already have a powerful resource — your website!
Looking for ways to build your online reputation? If you own a website, you can quite easily use it to build your online reputation. If you use your website in the right way, it can help you to boost your online presence.
Your Website Is Your Online Reputation
The website is the best way to share your customer's stories and your creative content with the entire digital world.
Consider a scenario where you have positive content/videos/pictures. Where will you publish them? Don't you think that you could stay connected with your readers in a stronger way than your competitors with the help of your website?
Note that the more positive your approach, the more information you provided to your readers, the greater the chance they connect with you.
When a visitor lands on your website, what information does he or she want to see? Check out this figure:
(Image Source: KoMarketing)
Appreciation and Criticism Go Hand in Hand!
Offer your readers (your target group) a place to talk about what you're doing right and what you need to improve. Take both the appreciation and criticism, using the latter as a resource to improve services. Keep an eye on any online reviews.
According to Reputation Defender, "When looking for a local business, 97% of people read online reviews."
Remember that accepting the appreciation and dealing with the negative words from your readers can help you build a stronger business.
Do You Really Need a Website?
Ask yourself the following questions:
- Have you ever Googled your name?
- Are you listed on Google?
- Is there any other person with your name appearing on top of search engine results page (SERP)?
- Have you ever exclaimed, "Hey, that's not me!"?
If any of these have happened your Web presence is definitely lacking. There may also be irrelevant results that really don't matter to your online reputation.
As Chris Anderson said, "Your brand isn't what you say it is, it's what Google says it is."
In this scenario, a website that conveys everything about you would be the key to solving a piece of the puzzle.
There are some restrictions that are a part of the social media platform and other such platforms; but with your personal website, you can leverage the unlimited power of better branding.
You can connect your social media platforms with your website to remain better connected with your readers. Place your company's social media profiles on your website and let your followers connect with you.
Most high-profile celebrities and brands have adopted the unlimited power of the website. They have chosen to remain connected with their fans and their target audience through the website. For example, see Maria Sharapova's official website:
Build a Solid Communications Platform
For most small business owners and entrepreneurs, building a solid platform in the form of a website is the first step in building an online brand. The website is a central location where you can quite easily convey a clear message about your strengths to your target audience.
With easy-to-use navigation and a proper place to interact, people will find it easier to connect with, and learn more about, you and your business. Adding a live chat option to your website allows your audience to talk with you in real time.
According to a study, "44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer."
A website helps you in delivering a consistent value to your audience. It helps you in sharing information that can offer you more credibility and authority in your niche industry. It is important to build a trusted relationship and offer a helping hand to your audience.
Use the Power of the Blog!
Do you want more website traffic? Me too! Think a moment — how many pages does your website have? How often do you update these pages? Blogging might be the solution!
- Websites with blogs have 434% more indexed pages. (Source)
- Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. (Source)
- A Blog is one of the best ways to share your thoughts, opinions and business news. It helps your users to learn more about you and your services.
- It will allow you to communicate with your potential readers through comments. Always respond all the comments.
- Blogging helps to drive traffic to your website.
- Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (Source)
If you are publishing interesting content that's informative and helpful for your target audience. I will build your reputation and authority in the eye of your users.
Help your target audience get to know you better via a well-built website!
Now it's your turn. How do you use your website to build your online reputation? Share your views in the comments section below.
About the Author
Kunjal Panchal is a Digital Strategist and a social media geek. She is passionate about content marketing and strongly believes in the power of storytelling for marketing. A perfect day for her consists of reading her favorite author with a hot cuppa coffee. Find her on Twitter and LinkedIn.